The Number of Vegetable Gardeners is on the Rise
Thursday, January 14th, 2010There are 7 million more households involved in home vegetable gardening in 2009, compared to last year, says the National Gardening Association. Last year, home gardeners spent $2.5 billion on seeds, plants, fertilizer, supplies and garden tools to grow their own food. Given the investment, on average, a well-maintained home garden yields a $500 return. These findings come from the January 2009 Impact of Home and Community Gardening in American study, which surveyed 2,559 households.
So just who are all these new gardeners? “The demographics of today’s food gardening households include a broad cross-section of the U.S. population. There are few other outdoor activities where virtually every demographic group is so well represented, no matter what their age, education, income, marital status, household size, gender, or regional location,” concludes the NGA report.
The food gardening experience is enjoyed primarily by women (54%), those ages 45+ (68%), college students (43%) and married couples with no children at home (67%). The gardeners are pretty evenly spread across the South, Midwest, West and Northeast. Those making $35,000 - $49,999 in household income are the most common gardening group (24%), although many who make over $75,000 (22%), under $35,000 (21%) and between $50,000 and $74,999 (16%) are also represented.